Samantha — who joins from Clever Lending, where she was a broker relationship manager — will be responsible for growing sales and delivering service excellence to intermediaries located in the Midlands and the North of England.
Dan will focus on key relationships with mortgage networks, as well as large national distribution partners.
He joined Crystal in May 2016 and previously held the role of director of intermediaries.
Both Samantha and Dan will report to interim group sales director Jason Berry.
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“This slight restructure and expansion of the sales team are needed to better serve the existing Crystal repeat users, plus nurture the new distribution which we continue to acquire,” said Jason.
“Samantha has excellent account management experience and I know her consultative approach will serve the needs of our distribution perfectly, while Dan is hugely talented and one of the reasons I was so keen to work with the Crystal team.
“By utilising the growing telephone account manager team and field sales team, Dan will create a contact strategy which delivers the national reach many networks and mortgage clubs require from their specialist partner.”
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