The website — which has been designed to ease navigation — focuses on the firm’s digital enquiry submission tool, Crystal HUB, which allows brokers to submit their cases digitally and speed up review times in order to close deals quicker and more efficiently.
It also showcases the latest deals and information on the market.
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Dom Wilkinson, marketing director at Crystal, said: “This is just the start of our digital transformation strategy.
“Our goal is to use technology to enable and empower brokers, making the process of securing the best property finance deals for their clients as frictionless and as seamless as possible — rather than replacing the vital human interactions and personal relationships that are vital to any successful business organisation.
“We see the new site as integral to our growth plans and we hope it will support brokers maximise their business opportunities.”
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