The new firm was created to support borrowers looking for multi-million-pound structured debt facilities for property, cars, yachts, and other high-value assets.
The London-based adviser said it launched the brand to better cater to its HNW audience, after witnessing expansive growth across its high-value finance department.
Anthony Rose, co-CEO at LDNfinance (pictured above, right), said: “We’re delighted to be launching this private client sub-brand following unprecedented client demand.
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“We’ve seen rapid growth across all areas of the business, but none as strong as high-value mortgages and HNW structured debt.
“We’ve been working on this sub-brand for a while now and it’s wonderful to see it come to fruition.”
Andrew Chalton, private client director at LDNfinance (left), added: “Launching our new private client brand is very exciting — it offers our HNW audience prestigious exclusivity, backed by the reputable LDNfinance brand name.
“This, coupled with a strong team of experienced HNW advisers, will ensure we maintain our best-in-class service excellence, which is expected of us.”
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