In the newly created role, she will be responsible for all savings propositions.

She will report into Jon Hall, whose role has been broadened to become group managing director for mortgages and savings.

Louise has over 25 years of experience within the financial services sector, having previously held roles at Yorkshire Building Society and, most recently, Bank North.

“It’s an exciting time to be joining the OSB Group and I’m looking forward to working with the highly-regarded savings teams, to continue building on their success and to develop new opportunities,” said Louise.

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“My previous experience has ensured that I can hit the ground running and I’m really excited to get started.”

“Both Kent Reliance and Charter Savings Bank have an unparalleled reputation for delivering consistent and competitive savings products for customers through the services of passionate and talented people, and it’s important that we keep these key fundamentals at the forefront, especially during challenging economic times.”

Jon added: “With savings now a key part of my role within OSB Group, I’m delighted to welcome Louise to help support and drive this vital area of the business. 

“With her extensive experience, I have no doubt that both colleagues and customers will reap the benefits of her appointment and I’m looking forward to working with her on further developing our savings franchises."