STB Commercial Finance appoints new regional sales director




Secure Trust Bank (STB) Commercial Finance has appointed Andrew Selden (pictured above), as its regional sales director for the North-West.

Andrew joins the company after over three years at Breal Zeta CF, where he led the firm’s asset-based lending strategy across Merseyside and Cheshire — with a focus on facility sizes between £5m and £150m.

In his new role at STB, Andrew will be responsible for driving deal activity across the region to deliver flexible asset-based lending solutions to some of the UK’s most innovative businesses, as well as building on the firm’s existing network of key introducers.


“Having already built up a strong base across the North-West, asset-based lending has quickly become a new passion of mine — allowing me to work with some of the region’s most exciting businesses,” said Andrew.

“The team has already proven to be incredibly welcoming, and I look forward to working with them closely.”

Paul Johnston, regional managing director at STB (commercial finance), added: “Andrew is a strong new addition to our team.

“Joining our origination team, he’ll be delivering on our joint mission to provide flexible facilities to support the UK’s SME ecosystem.”

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