The free platform is designed to allow providers to present their propositions to advisers via direct communication and engagement.
Cherry is also working on the delivery of regular data reporting, allowing providers to analyse and track market trends in real time.
Donna Hopton, director at Cherry, said: “We’ve always known there was more we could do to improve communications between providers and advisers, and we are working very hard to deliver this.
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“Really effective communication needs to be two-way, so we encourage advisers as well as providers to use the forum to raise issues that they feel are important [that] the providers need to address.
“The vast amount of activity on the adviser forum means we have a unique understanding of real-time issues and difficulties which advisers are facing.
“This can provide valuable data for providers and the new forum provides a channel by which they can communicate directly with the broker members of the forum.”
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