Number of property viewings it takes to sell a property remains consistent year-on-year




It took an average of 16 property viewings to sell a property in 2023, according to new research from Quick Move Now.

Properties in the West Midlands had the lowest average number of viewings before accepting an offer, whilst Greater London had the highest.

Danny Luke, managing director at Quick Move Now, said: “A higher number of average viewings for a successful sale does not necessarily equate to a longer time on market.

"A highly desirable property may have five or more viewings booked in for its first weekend on market, whereas a less desirable property may only have one or two viewings in its first week. 

“The longer the time between viewings, the longer your property is likely to sit on the market.

“Your property is likely to attract the highest level of attention when it is new to the market, so it’s important to capitalise on that opportunity.

“Pricing is also key, especially in the current market.


“Higher interest rates have squeezed buyer affordability.

“If you’re keen to attract many viewings, and therefore increase your chances of finding a buyer, you’ll need to ensure your property is priced competitively.

“It can be tempting to ‘test’ the market with an ambitious price tag, but ultimately that’s likely to damage your property sale.”

When discussing how 2023 figures compared to previous years, Danny added: “It’s interesting that the figure has remained largely consistent in recent years, despite the changeable market.

“In 2022 it took an average of 17 viewings to sell a property.

“In the two preceding years, the figure remained static at 18 viewings.

“2019’s pre-pandemic levels were just slightly lower with an average of 17 viewings to sell a property.”

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