Mint’s new proposition includes proof points such as family values, direct access to a mandated underwriter, and 24/7 availability — incorporating how the firm is displaying what it says makes it ‘uniquely different’.

The lender has made a series of changes to its brand, including a new colour scheme, as well as new team photography.

Mint’s relaunch and new proposition will also be demonstrated in its marketing and social media campaigns.

•   B&C Awards 2024: The Video
•   Mint moves to south Manchester office to accommodate team growth
•   Mint appoints two new underwriters

Commenting on the relaunch, Andrew Lazare, director at Mint, said: “Over the course of the past 18 months, we’ve not only continued to deliver significant business growth, we’ve also gained absolute clarity about who we are, what we do, and what separates us from other lenders.”

Sam Herd, head of credit at Mint (pictured above), added: “We’ve been uniquely different from day one. Having not entered the industry through the normal property finance route, we’ve always had a genuine point of difference.

“This blend of unique insights and experiences, privately funded status and firmly held family values, has helped us develop a customer-first approach.”

Adam Robson, head of key accounts, concluded: “Now we look forward to the next chapter of our story with an immovable commitment to continue to do things our way.

“With a liberating clarity and refreshed motivation to make bridging finance, refurbishment loans; and development finance easier and more streamlined.”