By integrating OMS into its operations, MFB aims to achieve higher business efficiency, reducing the need for manual data re-entry and streamlining internal workflows.

The OMS platform allows users to manage and track enquiries in real time, automate tasks and provide after-sales support.

Neal Jannels, managing director at OMS (pictured above), commented: “MFB is well respected in the industry and has a strong track record of delivering high-quality advice and putting clients first.

“That ethos aligns perfectly with our technology, which is designed to reduce admin burdens, improve accuracy and offer users the freedom to focus on what matters most — providing expert advice.

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“We look forward to working with Gavin [Richardson, managing director at Mortgage Finance Brokers] and his team.”

Gavin added: “Choosing OMS as our CRM partner is a strategic move that reflects our commitment to innovation and client service.

“The platform’s capabilities will allow us to work smarter, respond faster and deliver an even more personalised experience to our clients.

“OMS impressed us during the trial with its flexibility and intuitive design, and the potential it brings to expand our digital infrastructure with new, powerful systems.

“We’re excited about the efficiencies it will bring and the opportunities it opens up for our team and our clients alike.”