B&C spoke with Michael Dean, director and co-founder of Avamore, to find out how Adam’s promotion will impact Avamore’s lending strategy and enhance broker service.

“Adam’s promotion to the board is the natural next step in a journey of nearly six years of consistent contribution and self-improvement,” said Michael.

He mentioned that when Adam joined in April 2020, Avamore’s funding had been paused due to Covid, leaving the lender with no active products and its entire team working remotely.

“Despite the circumstances, Adam was proactive from day one — engaging brokers, learning the market, and building relationships.”

Adam’s consistent leadership of the origination team, and his mentorship of junior colleagues, led to his promotion to head of sales.

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Michael said Adam’s later promotion to director of sales and marketing in early 2025 “reflected both his sales performance and growing influence across the business. He has also played a key role in our Hexagon operating committee, making his move to the board a natural progression.”

In his new role on the board, Adam will have the seniority to “hold colleagues and directors to account and help steer strategy — particularly around product development, the broker and client journey, and the use of technology to enhance service delivery.”

Michael emphasised that several future pathways were open to Adam “ranging from leading a new business division to, in time, a C-level role".

When asked how the appointment will impact Avamore’s lending strategy, Michael explained that Adam would advocate for the lender’s technology adoption and process improvement agenda.

He shared that Adam already had a significant influence on strategy, but he expected the newly appointed board member to become more vocal as his confidence and remit grew.

Keeping brokers at the heart of the conversation, Adam will champion initiatives that will improve the broker experience, from enhanced platforms, clearer processes, and strong service.

Adam will focus on driving the growth and development of Avamore’s relationship management function.

The lender is rebalancing its origination model to bring in more relationship managers to ensure the broker network is better supported.

Michael shared that while the market expected technology to deliver speed and consistency, Avamore also kept people and human relationships at the forefront of its mission.

Commenting on his appointment, Adam added: "I am incredibly proud of this next step in my journey at Avamore Capital.

“I am extremely excited about the future in front of Avamore and look forward to continuing to be a part of its ongoing innovation and success."