Hours before the Easter recess, ABC completed the first loan under its new Prime programme, launched a month ago.

The lender advanced £4 million of funding secured on a central London house, which was purchased for improvement and resale.

Priced to reflect the quality of the asset, ABC advanced 72 per cent of value at 1 per cent per month.

ABC’s recently introduced Prime programme is aimed at high quality residential assets in Prime Central London - the high value areas located in the boroughs of Westminster, Kensington & Chelsea, Fulham, Camden, and in other high value areas such as Wentworth, St. Georges Hill and Ascot.

ABC’s Prime product has attracted considerable broker interest being available for loans in excess of £250,000 and up to 75 per cent of value for periods of up to 12 months. Unlike many other products being offered at low interest rates, its availability is proven and ABC is looking forward to undertaking a large volume of Prime business from its introducers.

Responding to changes in the borrower’s requirement at a late stage, after another arrangement being negotiated failed to materialise, ABC was able to complete the loan in 13 days from it being first introduced. This enabled the purchaser to complete the acquisition on time and demonstrated the lender’s flexibility, attention to detail and quality of service.

Building relationships with borrowers and introducers alike is ABC’s first priority and completing the loan within such a tight timescale did not go unnoticed. ABC’s introducer in the case was quick to praise the lender, stating: “Thanks for all of your hard work and you have delivered yet again. Now on to the next borrower; I’m meeting him tomorrow, so fingers crossed.”