A former Cheval and Tiuta business development manager has been appointed to spearhead the development of business through key introducers at Dudley Building Society.

Gordon Rae becomes the mutual’s second important appointment this month, as the Society continues to develop its proposition to the broker market.

The announcement comes off the back of last week’s appointment of Samantha Foxall as Head of Retail at the Dudley BS. Ms Foxall, former Compliance Manager at the mutual, is now responsible for the intermediary channel, branch network and all other sales channels - on the Executive Team.

Gordon, who has been heavily involved in the past three years developing business for bridging lenders, Cheval and Tiuta, was National Sales Manager at GMAC RFC - responsible for developing up to 40 per cent of the lender’s business and was employed there for 16 years.

Speaking on his appointment, Gordon, Intermediary Relationship Manager at Dudley BS, said: “I am excited with the challenge here at the Dudley. They have a very clear plan for developing their mortgage business and see the intermediary sector as the crucial area they need to develop.

“The breadth of their offering will surprise a lot of people, but their commitment to great service on the back of tried and tested human underwriting is part of the DNA of a mutual lender which has served its local market so well for so long.”

Jeremy Wood, Chief Executive of the Dudley Building Society, commented: “Having Gordon join our team is a real plus for us. Gordon has a great track record in the intermediary market and his knowledge and connections will be of tremendous value. Dudley Building Society is committed to the broker community and along with our investment in new IT systems; we shall be proactively developing products to meet the changing needs of the broker partnerships for which Gordon will be responsible.”

This is very much the appointment of a highly experienced and heavyweight sales manager to build key intermediary relationships, which Dudley is going to be announcing as they come online over the next few months.

Dudley BS became an independent mutual society back in 1858, and has been providing mortgages and savings accounts for the Black Country. It currently has seven branches in the region and four agencies further afield. The Society has approximately 25,000 members and £310 million of assets.

The Society’s strategy moving forward is being redefined, and Chief Executive Jeremy Wood, who has been in his post since June 2012, is keen to build a presence in the intermediary market.

A fresh, vibrant new look to its branches and a modern evolution of its iconic brand is currently taking place. Dudley has serious ambitions and is bringing in the type of talent it needs to make its growth plans happen; there will be further key appointments to come.