Just Cashflow has proclaimed its confidence in the British economy by dedicating £1 million to educating and informing brokers on the lender’s contribution to the market.
John McLellan, CEO of the lender, said: “It is important that our brokers and partners see that we are here to stay.”
He felt it was vital that people are aware that a serious alternative to a bank overdraft now exists. This product was launched earlier on this year and acts as a useful tool to assist young and growing companies build their businesses.
John stated that Just Cashflow wanted its brokers to have confidence in them so: “…when they introduce their clients to us, those clients recognise the name and trust the brand.”
A media campaign is being implemented so that would-be customers recognise the brand both on and offline.
The company's media strategy is being handled by the award winning media buyer, Mediacom.
Speaking on the news, Carl Walsh, Director of Just-Cashflow, said: “MediaCom work with businesses of all sizes and we are all too aware of the challenges facing new and growing business today. It is fantastic to be working with Just Cashflow to not only grow their business but also to fuel recovery in the UK economy.
“We are extremely happy to be working with Just Cashflow on such an important service to UK Businesses.”
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