Lorenzo Satchell is to become F4B’s new Managing Director. In this newly-created senior executive position, he will report directly to CEO Myles Williams.
Satchell has over 25 years experience in financial services and has worked across a spectrum of sectors, from mortgages and secured loans to commercial and short-term residential funding.
With a background in sales, he has held senior positions at a number of well-known specialist lenders, including Money Partners - where he was Head of National Accounts - and, most recently, as Divisional Sales Manager for the Blemain Group. Last Year, Lorenzo was decorated with the Best Bridging BDM Award.
Complementing his extensive lending experience, Satchell has enjoyed successful spells working in the broking community, notably as Head of Sales for Kent-based Residential 1, where he experienced first-hand the highs and lows of the UK sub-prime mortgage market.
In his new role, Satchell will be responsible for a wide-ranging brief. A priority is the expansion of F4B's current sales team through the recruitment of high calibre staff capable of meeting the business's high standards and delivering its strategic objectives.
Chief among his other tasks will be to ensure that service standards continue to operate at the very highest level; that existing broker relationships are well-supported, nurtured and catered to; to forge new ones; to have operational and strategic oversight of products, distribution and the lender panel; and for all aspects of marketing.
Myles Williams said: "Bridging has enjoyed remarkable success over the past few years. While I believe this is set to continue, I'm conscious of an increasingly competitive landscape set against the challenges of an uncertain general election outcome, tighter regulation, a fragile domestic economic recovery and the impact of overseas events.
"To ensure F4B maintains its strong progress and hard-won reputation, it is essential we have in our team the very best the market can offer. That's why we've recruited Lorenzo, an industry figure with credibility and a track record that speaks for itself. The task I'm setting him is an uncompromisingly tough one, but I've complete confidence in his ability to deliver."
Satchell added: "I am absolutely delighted to be joining Myles and his team. Having worked closely with them over the past four years I know that F4B is a high calibre, professional outfit and this exciting opportunity is one I will relish - I can't wait to get started."
Omni Capital is a key lender partner of F4B. CEO Colin Sanders observed: "A good number of us in the Omni team have known Lorenzo for many years - as a colleague, a competitor and simply as a friend. He is a true professional who understands his craft and who practices it with skill, good humour and integrity. His appointment is a testament both to his personal qualities and to Myles Williams' vision and ambition. We congratulate both, and look forward to a continuing, mutually-successful co-operation."
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