When asked if there are any gaps in the market, Mo Chishti of Total Money Management said: “High Speed turnaround which most Bridger’s say they can do but many fail or don’t want to get involved when actually asked to. They may be able to do this as a one off to hit the news. The other one I guess are Bridging companies that don’t “cherry pick” larger deals rather than smaller ones. A good example of a company that don’t do this are Lowry Capital and Richard Basso!”

Jackie Ferguson, Head of Marketing and PR at London Bridge Plc stated that as Banks continue to fail to lend to businesses, property developers and even the ordinary person may need to require a bridging loan, so the lending market will continue to grow.  “Whilst this trend continues there will be room for new or newly branded lenders, especially those that can look at possible loans in a creative and pro-active fashion,” she added.

If new lenders emerged into the market, they would need to find ways to survive in the market which could shape the industry in both positive and negative ways.

“I would expect a further price war, however new lenders would find it difficult to capture market share without offering something quite unique or different,” commented Ashley.

 “What is alarming is that we have seen practices of lenders offering concerning LTVs and taking on clients that perhaps they wouldn’t if they already had a market share. The trick will be for them not to overstretch themselves, but that’s easier said than done.”

“I suspect for the worst,” admitted Bob. “While fresh competition isn't a concern in itself, I am worried that new lenders, desperate to find an angle, will look to compete on price and corner-cutting rather than on quality of offering and long-term sustainability.”

Bob also advised that new lenders should take a long-term view. “Existing lenders have a great deal of experience - whether in bridging or other areas - and can spot a 'cowboy' from miles away.”

Richard stated that new lenders shouldn’t be in a rush to lend money out. “The hardest part is getting it back,” he said.

Victor believes that it would be healthy for competition if all lenders ensure they are at the top of their game in both rate and administration. “However, there is no point in re-inventing the wheel, so they will have to consider innovation,” he said, adding “hairy fairy will not survive!”

Russell Martin of Finance 4 Business discussed that as the market is already very well established, it would take something unforeseen to demonstrably affect the market. “Providing quality loans with good security at realistic margins,” were his top tips for new entrants.

“If new lenders come into the market then the market will become more competitive, and the margins will be reduced which is good for the public, [but] probably not so good for the lenders,” argued Jackie.

“New lenders need to set their own strategy and adhere to it. Create a USP which sets you apart from the other lenders,” she concluded.