Last year, the Wirral-based bridging lender sponsored the National League club with the BFS name appearing on Tranmere’s home and away shirts.

The latest sponsorship deal will see BFS increase its presence around Tranmere’s Prenton Park stadium with a new concept, centre-circle advert, which will be on the pitch prior to all home games over the next two season.

A second banner will also appear on the inside of one of the stands as Steve Barber, Managing Director of BFS, expressed his delight at supporting the local team.

“We’ve changed our branding agreement with Tranmere for the year ahead. [Tranmere] have never offered a centre-circle advertising position until now, marking a first for the club.

“We’re really pleased with how the brand appears, showcasing our strong ties with the club.

“We’re really pleased that for the second year running we are official sponsors of Tranmere and look forward to working with the team there during the season ahead, rooting for the boys in the National League.”

BFS will continue to advertise in the match programme as well as the match ball and hospitality agreements as Peter Shaw, Chief Operating Officer at Tranmere, said he was delighted to have BFS on board for another year.

“We feel that there is fantastic synergy between ourselves and BFS as a long-established, continually expanding, Wirral-based business, operating throughout the UK.

“It’s fantastic to see them put their weight and support behind their local team.”