Set to launch later this year, BlueZest will aim to revolutionise the entire mortgage process for intermediaries by using cutting-edge technology and solutions to deliver a decision within 30 minutes.

Former Everline and ezbob chief operating officer Russell Gould will act as chief executive, while the leadership team also includes former employees of Santander, Experian and Morgan Stanley. 

Russell said: “Our founders have brought together some of the most experienced leaders in their respective fields to develop something that we believe will positively re-shape the industry.

“The company was born out of a frustration with current archaic practices and a desire to create a range of innovative mortgages, supported by an online application process that is more transparent, more efficient and simpler for both intermediaries and their clients.”  

BlueZest will feature a highly secure online application process and will be supported by an experienced customer service team.

Who is in BlueZest’s leadership team?

•    Simon Baum, chief risk officer 
•    Sue Colquhoun, director of risk & compliance 
•    John Robinson, chief technology officer 
•    Robert Ainscow, funding director 
•    Chris Slater, COO & chief information officer 
•    Duncan Bain, chief financial officer 
•    Russell Gould, chief executive 

BlueZest’s product offering

The products have initially been designed to help support the intermediary sector, including mortgage and commercial brokers, packagers, networks, clubs and accountants.

BlueZest’s mortgage and secured loan products are set to improve efficiency, transparency and customer satisfaction for intermediaries.

Russell added: “We have been in constant dialogue with a number of participating brokers and intermediaries over the past few months to ensure we create products and processes that will help them to deliver solutions that their clients want in a fraction of the time.

“We see them as our partners and will constantly work with them to adapt and evolve our offering.

“In turn, our technology gives intermediaries back valuable time so that they can do what they do best – advise their clients.”

BlueZest products will be available later this year at www.bluezest.com