The Premier League side has offered its shareholders the ability to release their shares on the trading platform to unlock liquidity as well as increasing Tottenham’s exposure to heightened investment potential.

Tottenham Hotspur are not the first well-known brand to partner with Asset Match. 

Beer company BrewDog teamed up with the platform earlier this year.

Asset Match has already held six online trading auctions for Tottenham since March 2016, but the official launch auction for the club will take place in December.

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“When we came off the Alternative Investment Market almost five years ago, we put in place a Matched Bargain facility for shareholders,” said Matthew Collecott, operations and finance director of Tottenham Hotspur. 

“However, in reviewing their offering over their initial auctions we believe that the Asset Match share dealing facility is a better transaction platform and is authorised and regulated by the FCA. 

“Since March, Asset Match has conducted six auctions in our shares and has provided a transparent and effective service for shareholders."

Stuart Lucas, co-CEO of Asset Match, said it was proud to welcome Tottenham Hotspur to its trading platform.

“The club’s diverse shareholder base makes them ideally placed for the Asset Match trading service, which caters to those private companies seeking to liquidise their shares.  

“Having already held six online auctions through the year, I look forward to seeing how the club’s unlocked shareholder liquidity will support the company’s future expansion.”