The asset finance broker network has promoted Lee, who had previously held the position of business development director.
Lee’s new role will give him a wider responsibility within AFS and see him work closer with its funder panel, the franchisee network and the office support team.
“I’m delighted to be given the role of sales director for such a successful organisation,” said Lee.
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“The company has gone from strength to strength over the years and I am looking forward to being a part of its future development.
“As successful as it is now, we are really just scratching the surface of what we can achieve here at AFS.
“The potential is huge and I’m extremely excited by what we can accomplish in the future.”
Justin Ford, group operations director at AFS, said that Lee was an experienced and well-respected figure within the business and had helped to maintain growth and further enhance the company’s offering to its franchisee network, its introducers and asset finance customers.
“This new role is in recognition of the drive and passion Lee demonstrates towards AFS achieving its goals and the continuing deliverance of high-quality services and standards AFS is widely renowned for.”
Earlier this year, AFS entered into a strategic partnership with Aldermore to further strengthen its position as one of the leaders in the marketplace.
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