Brightstar Financial has agreed a deal with Yabber Global to introduce a more sophisticated approach to call monitoring and training at the company.
The Yabber platform combines artificial intelligence (AI) and real contact centre experience to analyse customer calls to identify opportunities for training and development.
Brightstar is implementing the new technology as part of its commitment to set new standards of training and professionalism in the specialist distribution sector.
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Rob Jupp, CEO at The Brightstar Group (pictured above), said: “We’ve actually been in talks with Yabber Global for some time now as we recognised the powerful training ability of being able to use AI to analyse calls so that we can then provide better informed development feedback to our people.
“The current situation is extremely difficult for everyone, but it’s important to look to the future and, where possible, use this opportunity to refine processes so that our business emerges in a stronger position to contribute to the market recovery.”
Brian Pitt, CEO at Yabber Global, added: “I’m really pleased that Brightstar has seen the value in Yabber and I am sure that brokers and customers who work with the specialist distributor will see the benefits of this real-time AI analysis and the people development advantage that it can bring.”
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