Ultimate Finance

Ultimate Finance welcomes Alice Williams as regional sales director




Ultimate Finance has appointed Alice Williams (pictured above, right) as a regional sales director for its bridging team.

In her new role, she will be working with West Midlands introducers to support property investors and developers with their bridging finance needs. 

Alice joins the lender from Pilot Fish, where she previously worked for over four years, most recently as a director.

“Having dealt with Ultimate Finance as a broker, I am extremely excited about the opportunity to be working on the other side of the transaction,” said Alice.


“Ultimate Finance’s reputation in the market and their commitment to getting the deal done has always impressed me and I am looking forward to utilising my understanding of how a broker works to support Ultimate Finance on its mission to be the funding partner of choice.”

Liam Cavanagh, head of bridging at Ultimate Finance (left), added: “I am delighted to welcome someone of Alice’s calibre to our growing sales team — her knowledge and expertise in the bridging and development finance market will be invaluable to us. 

H1 saw an increased level of new business for us following product enhancements, and with our latest announcement to freeze interest rates for the next two months, we are committed to supporting even more brokers and their clients during this challenging time.”

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