Leanne has been part of the LendInvest team for over a decade, during which she helped drive and shape the company’s short-term lending proposition.

In her new role, she will be responsible for growing the firm’s bridging product range, as well as driving strategy and product innovation.

Sophie Mitchell-Charman, commercial director at LendInvest

Sophie, who was previously sales director at LendInvest, has over 18 years of experience in the finance industry.

As commercial director, she will work closely with the credit, product and funding teams to devise and deliver LendInvest’s commercial strategy to oversee and develop the lending side of the business.

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She will also focus on evolving the firm’s distribution and achieving the product growth plans, as well as preparing for the imminent launch of residential mortgages.

Sophie commented: “I’m excited to be taking on this role and driving our commercial strategy at such a pivotal time.

“At LendInvest, we see market headwinds as an opportunity to support our customers in new and innovative ways, which is what the team is focusing on right now.”

Leanne added: “With a long-established reputation, LendInvest has continued to lead the way with fantastic technology and expert people who are skilled and knowledgeable in all areas.

“Despite the challenges over the past few years, we are proud to have remained open for business, and delivered for our customers.

“This new role is one I am delighted to be taking on, as we continue to innovate on the short-term lending side and provide tailored products that our customers need."