Sonia has been in the financial services market for 26 years with a focus on building relationships and understanding the needs of partners and customers.
She joins the business today (17th July) from CrowdProperty and will be responsible for the overall implementation of the key sales strategies and relationships.
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Sonia commented on her appointment: “I have watched Roma advance over the last couple of years and I am excited to join such an energised environment.
“The reputation and ethics of the business are first-class, and I am looking forward to working with the team and putting my specialist lending and business development skills into play.”
Michael Allison, commercial director at Roma, added: “I am simply delighted to have Sonia on board — her experience, dynamics, and values make her the ideal choice to lead our external sales team.”
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