Zedwell hotels offer rooms, named “cocoons” with soundproof walls, floors and doors, Hypnos mattresses, purified air and warm ambient lighting.
With three central London locations, the investment aims to fuel the brand’s growth.
Upcoming Zedwell retreats will soon debut in destinations including York, Manchester and Edinburgh, with 13 new sites in development, Zedwell is set to expand its portfolio to 8,000 rooms by 2027.
Omar Aziz, director at Criterion Capital, said: “This £25m equity release is pivotal in accelerating the Zedwell brand's UK-wide expansion.
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“Working with Nishil and the Cynergy Bank team has been a pleasure. Thank you also to Vijay Parikh and the Harold Benjamin team for representing us.
“We are looking forward to turning prime sites in cities across the UK into vibrant and thriving hospitality assets.”
Nishil Tanna, relationship director at Cynergy Bank, added: “We are excited to partner with Criterion Capital on this transformative journey.
“Their vision for Zedwell aligns perfectly with our commitment to supporting growth and we look forward to seeing their continued success as they bring Zedwell to some of the UK’s most iconic locations.”
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