Since the launch of its current business strategy and brand in 2020, the lender has experienced significant growth in its loan book and market share.
"We are delighted to reveal our updated brand look and feel, showcased at the recent NACFB Commercial Finance Expo in Birmingham," said Yvonne Balfour, chief marketing officer at Ultimate Finance (pictured above).
"This evolution of our brand better reflects our market position and meets the expectations of our broker network.
"In a crowded marketplace, it is vital for us to differentiate our proposition and be noticed.
“By developing our unique illustration style alongside our distinct brand colours, early feedback has demonstrated the significant impact the new look is already having.”
The news follows product enhancements this year, including a larger maximum facility size for its working capital, in addition to expanding its asset finance securitisation facility to £145m.
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