Daisy brings over a decade of experience in the asset and motor finance industries to her newly created role, having previously held sales positions at Blue Motor Finance and Close Brothers.
Roberto brings expertise from across risk management, underwriting and relationship development.
Most recently, he was part of HSBC’s large corporate real estate finance team, working on complex, high-value transactions.
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Ken McKeating, managing director at Premier Asset Finance, commented: "We’re thrilled to welcome Daisy and Roberto to the team — their experience, energy and customer-first mindsets align perfectly with our values.
“As we continue to expand our reach, having someone of Daisy’s calibre covering Kent and Sussex ensures we’re well-positioned to support even more businesses with tailored finance solutions.
“Likewise, Roberto’s well-rounded background in credit, risk, and client relationships makes him a fantastic addition to the team."
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