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Century plots expansion with broker-first strategy under new sales director Mia House




In early October, Century Capital announced the appointment of Mia House (pictured above) as its new sales director. B&C sat down with Mia to discuss the lender-broker relationship, as well as her plans to increase Century’s visibility in a competitive market.

On her arrival at Century — after spending over seven years at HTB, with over two of those as business development director — Mia made it clear that, despite the change of scenery, her passion for bridging was far from dampened.

“Oh my gosh, I absolutely love it. I love how fast paced it is. Get the deal in, see if it makes sense, and get it out the door,” she said.

After several years with HTB, Mia made the move from a larger lender to a smaller firm, joining Century as the next step in her career.

“I think the main appeal with Century is that it's a very dynamic, ambitious lender. It’s maybe not as well known, but it has a strong reputation in many ways.”

“The approach is such a family vibe. Everyone wants to do business here and I love that.”

During her time in the specialist finance market, she has seen how business has changed, especially when it comes to the relationship between brokers and lenders, which she described as having evolved from transactional to deeply relationship based.

Mia believed brokers now expected more than just competitive rates; they now want a genuine collaborative relationship with lenders, alongside responsiveness and transparency.

However, Mia also noted that brokers were facing difficult times: “I think the biggest issues brokers are facing right now are uncertainty and inconsistency, whether that's around changing criteria, turnaround times, or unclear decision-making processes.”

She noted that brokers are now becoming increasingly self-employed, meaning their livelihoods relied on successful deals.


“Winning deals — but completing them — is even more important, and I think that is probably one of the bigger issues that we're facing, with lenders not delivering.”

In her new role at Century, Mia is determined to further the lender’s reach into the intermediary community, and she is treating this as an immediate target.

More specifically, Mia wants to increase Century’s overall presence with intermediaries and across the market as a whole.

"I want to focus on deepening the engagement with brokers and enhancing our service proposition. I want to make Century a top-list lender for complex, time-sensitive bridging deals.”

In order to do this, Mia plans to further awareness of the lender’s product range, including its ability to execute small deals through to commercial heavy refurb projects.

Century has also recently secured fresh funding, which Mia said would give the firm the firepower to lend more flexibly and at greater scale. The move comes as Century looks to diversify its lending footprint — both geographically and across products — with commercial lending now in its sights.

While Mia acknowledged Century’s reputation as a PCL lender, she expressed confidence in the firm’s ability to broaden its reach — both geographically and across a wider range of products.

“There's so much potential growth that Century has planned. I'm just part of that momentum right now. And I'm so thrilled to drive that through.”

Now settling into the role, Mia is working with a re-energised leadership team and fresh funding behind her, combining these strengths with her own strategic approach to drive Century forward. As she looks to boost the firm’s visibility among brokers, she continues to champion the ‘quality over quantity’ ethos that shapes her 90-day plan.

“The goal was sustainable relationship-driven growth — not just volume for volume’s sake,” she said. “That's not us. And every deal bloody matters.”

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