Alongside the change of name, the lender has also rebranded its logo using dark green to illustrate a drawbridge style capital H, followed by the company name immediately below.

Additionally the lender has also launched its new product offering, with residential bridging loans at 75% LTV, now at 0.85%, from 0.89%, while semi-commercial bridging loans at 70% LTV are now at 0.95%, down from 1.05%, with commercial bridging loans at 65% LTV were 1.09%, and are now 0.99%

The news follows the firm recording its strongest quarter to date in October as it celebrated its 14th birthday.

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•   Hope Capital introduces new 75% net product

Jonathan Sealey, CEO, said, “Growth doesn’t mean losing your identity. We’ve evolved while staying true to our roots. This new chapter reflects who we are - a trusted, longstanding lender in the bridging finance market, built on expertise, knowledge, and credibility.

“As we enter our fifteenth year, I’m incredibly proud of what we’ve built and the outstanding team we have. Reflecting on when I founded the business in 2011, Hope Capital Property Finance has achieved heights I could never have imagined, a success made possible by the hard work and dedication of every individual in the company.

“Being able to rebrand at this level reflects the direction we’re heading in, our commitment to the industry, and our continued focus on supporting brokers and borrowers with the products, flexibility, and service that have always defined us.”