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Catalyst boosts new business team with three appointments and a promotion




Catalyst Property Finance has strengthened its new business team with strategic new appointments and a key promotion, aimed at enhancing intermediary and borrower support.

Andy Gray (pictured above, top left), Josh Baldock (pictured above, top right) and Catherine Balsom (pictured above, bottom left) have joined the lender as regional lending manager, sales coordinator and sales administrator respectively.

Jack Harnett (pictured above, bottom right) has been promoted to sales team leader.

James Farge, sales director at Catalyst, said: “I am thrilled to welcome Andy and Josh to the Catalyst sales team. Andy’s extensive experience across both lending and intermediary roles gives him a unique understanding of our proposition and how best it can be distributed to the market.

“Josh brings a strong background in the real estate sector, adding valuable insight into property market performance and client needs.

“Together, they add to the energy in our origination structure, and both will play a key role in delivering Catalyst’s ambitious growth plans.”

Andy said: “Between 2021 and 2023, I worked for Avamore Capital as a field-based relationship manager. In June 2023, I started my own company and worked with BBA Finance as a self-employed property consultant.


“I have loved working with clients, supporting them to achieve their goals, and Catalyst has been one of my ‘go-to’ lenders. When I spoke with James about the trajectory of Catalyst and the ambitions over the coming years, it was an opportunity I couldn't pass on!”

Josh added: “I am joining Catalyst as a sales coordinator, assisting our borrowers with inbound and outbound enquiries about our finance products.

“I am excited to use my skills and knowledge from my previous sales roles, including Toyota and Countrywide Estate Agents, and apply them to this new industry.”

Jack commented: “Before joining Catalyst, I worked at Castle Trust Bank and Lendco, alongside some great people who helped me get to where I am today.

“I’m thrilled to be joining Catalyst at such a crucial time in its journey, and I’m grateful to have been trusted with taking the internal BDM team forward as sales team leader.

“The team is already incredibly successful and efficient, and I’m looking forward to helping take them to the next level, along with the support of our sales director Spencer Gale.”

Catherine said: “I worked for Nationwide Building Society for many years, the last few years in quality assurance.

“My role is to support the internal BDM team with a variety of tasks to enable us to achieve our targets. I’m excited to join Catalyst at a time when the company is growing rapidly.”

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