Chris Cox joins Whitehall Lending as head of operations, bringing extensive experience in lending operations, procedures and systems.

He joins from Century Capital where he was head of portfolio management and has previously held senior operational roles at Alternative Bridging Corporation, Masthaven Bank and Lloyds Bank.

In his new position, Chris will be responsible for streamlining operational processes and enhancing service delivery.

Jack Hudgkin, who joins from Brydg Capital, has been appointed as BDM for the southern regions.

He will bring his experience in the market to establish relationships with intermediaries across London, the South East, and beyond.

Shahmoz Rafiq arrives from Market Financial Solutions and he will cover the northern regions.

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He brings a proven track record of broker engagement and deal origination, and his appointment ensures the lender has dedicated representation for its northern broker partners.

Whitehall Lending has also launched a new AVM-only bridging product, available on loans up to £500,000 with rates starting from 0.89% per month.

The product is designed to offer brokers and their clients a faster, more streamlined route to completion by removing the need for a physical valuation.

Anthony Bodenstein, managing director at Whitehall Lending, commented: “These recruits represent a significant step forward for Whitehall Lending.

“Chris brings the operational rigour we need to scale efficiently, while Jack and Shahmoz give us experienced, dedicated coverage across the UK.

“Combined with our full 2% arrangement fee offer, we’re sending a clear message: Whitehall Lending is the lender that puts brokers first.”