Affirmative Finance launches their new offensive in the intermediary market at the London Mortgage Expo this week.
Roger Morris says: “Since the credit crunch commenced brokers have needed to maximize their income streams whilst diversifying from their previous positions. What we offer at Affirmative when implemented effectively is a very valuable addition to their product portfolio and certainly their earning potential.
“Since the downturn in the market, we have been inundated by Networks and Brokers alike who want to improve their relationship with Affirmative, to ensure that they are maximizing the market potential.”
Gary Lederberg states: “What we want to do is to explain to our customers what the deals need to look like, in this current climate. Affirmative Finance has always had an excellent reputation in the way it lends. Our funds are private and we make the decision personally if we want to lend. This ability, prudence and experience which we have, allows Affirmative to lead the market, at a time most lending facilities are pulling out. The Expo is a perfect venue to start a nationwide tour, explaining to our customers the criteria which we are looking for and to make sure that we support our long term relationships at a time they need it most.”


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