As one of the lead sponsors, Shawbrook designed the hashtag to provide a platform to enable brokers to engage with the lender directly through Twitter at and around the event.
As well as providing basic Twitter training for those who may be unfamiliar with the social media tool, Shawbrook’s stand in The Pavilion at the NEC in Birmingham featured a plasma screen showing the #PrideofShawbrook conversation.
Brokers may had their photo taken to accompany their tweets, which were uploaded to their account – selected tweets received exciting prizes throughout the day.
Additionally, the broker that gained the greatest number of retweets went home with an iPad Mini.
Karen Bennett, Sales and Marketing Director, Commercial Mortgages, commented:“We believe Twitter and other forms of social media are important arenas within which to discuss topical subjects and continue to refine and develop our engagement with brokers.
"The NACFB Expo is the perfect event at which to launch #PrideofShawbrook as we’ll have a stand that brokers can visit to get involved and give us feedback”.
"The NACFB Expo is the perfect event at which to launch #PrideofShawbrook as we’ll have a stand that brokers can visit to get involved and give us feedback”.
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