In his new role, Bhandal will take responsibility for developing long-term relationships with leading firms in the professional services sectors including solicitors, accountants, architects and insolvency practitioners. 

Operating remotely but with access to the specialist distributor’s head office in Tamworth, he will report directly to group sales and marketing director, Jason Berry.

Bhandal joins from boutique funder, Fresh Thinking Capital, where he held the position of regional sales director in the Midlands. 

Before that, he gained extensive experience in the finance markets with NatWest and Yorkshire Bank.

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 “My challenge is to explore new avenues for Crystal across the professional services sectors with businesses who, up until this point, may not have been aware or truly understood how a specialist distributor can help them deliver financial solutions for their clients’ needs,” he said.

“In the current economic and social climate, I feel the work we do here will be genuinely game changing. 

“Everyone here is focussed on realising the best client outcome whatever the circumstances, and coming from a high street banking background, it is refreshing to see such market leading declarations.”

Jason added: “Creating a corporate sales channel, which is recognised as best-in-class for delivering amazing customer outcomes, is a firm objective for us and I have no doubt that Sat can contribute to our ambitious plans. 

“I look forward to building a framework which allows his undoubted talent to flourish.”